He presided a meeting where he was given detailed briefing on PIA Business Plan by President & CEO Musharraf Rasool Cyan. Secretary Aviation & Acting Chairman Dr. Ijaz Munir, Members of Board of Directors Mr. Atif Bajwa and Mr. Naveed Malik and Mr. Haq Nawaz were also present in the meeting.
Mr.Musharraf Rasool while giving the presentation apprised the house that our initial phase concerning the revival “V1 project” went very well and now the airline is ready for the second phase of its revival strategy. He said that there has been an increase of 7% in airline revenue in the first quarter of 2018 compared with corresponding period of 2017. It generated PKR 23.5 billion, an increase of PKR 1.6 billion. Musharraf said that increase in revenue was achieved due complete refurbishment of aircraft, increase in flight punctuality and regularity, aggressive promotional strategy and changing behaviours of front end staff which were the salient features of first phase”V1”.
The Federal Minister was briefed about the airline’s Business Plan which included aggressive sales and marketing initiatives, product development such as cabin refurbishment and food quality improvement among other initiatives being taken for the betterment of the airline.
Mr.Abdullah Hussain Haroon appreciated the efforts made by PIA management and assured them of every possible help in bringing improvements. He also emphasized upon management to make travel comfortable and convenient for public.
Source: PIA Press Release
