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History of PIA - Pakistan International Airlines

PIA Advertisement

PIA Advertisement  (Abbas Ali Collection)

PIA advertisement from 1982. The advertisement reads: "One of the most recommended airlines - At the stroke of 9 every morning, the top management team of PIA meets in the airline's Operations Room to review yesterday. This helps pinpoint the areas that can be improved further. A conscious, planned and consistent effort to provide a high standard of service - day by day. On the ground. In the air. No wonder, a recent survey by an independent European agency listed PIA as one of the most recommended airlines - by travellers and agents alike."


PIA Advertisement

PIA Advertisement  (Abbas Ali Collection)

PIA advertisement from 1982



PIA Advertisement

PIA Advertisement  (Abbas Ali Collection)

PIA advertisement from 1980. The advertisement reads: "What we are all up against! Baggage loss is a $ 150 million world airline industry problem. According to IATA, every year airlines of the world spend more than US $ 150 million in meeting passenger claims for lost and mishandled baggage. Most of them admit that baggage handling is their biggest area of passenger complaints and one which needs the greatest improvement.

PIA is no exception. Very rightly we have been criticised for this. But how do we compare with the airline industry as a whole.

In 1979 baggage loss claims received by PIA did not exceed 1.3 per 15,000 pieces handled. This figure would have been greatly reduced had all passengers cooperated by properly displaying identification stickers in accordance with the IATA rules and regulations.

For the same period many of the world's major airlines reported baggage loss claims of more than 4 to 5 per 15,000 pieces handled.

These airlines have the advantage of sophisticated airport terminals, automation and computerisation. Yet their performance has been severely criticized.

In the US a major airline paid US $ 2 million for baggage mishandling involving 60,000 inconvenienced passengers.

While major international airlines are compelled to spend huge sums in settlement of claims and improvement of facilities, PIA's consistently low baggage loss ratio has convinced our insurance underwriters to reduce our insurance premium rates by more than 10% for this financial year. This is true measure of confidence in the airline

Overall performance shows that PIA, inspite of greater constraints, manages to maintain and, wherever possible, exceed the standards of the world's best airlines."


PIA Advertisement

PIA Advertisement  (Abbas Ali Collection)

PIA advertisement from 1980




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