advertisement from 1978. The advertisement reads:
"Take a ride on success.
When you get down to it there
is only one way to judge an airline. The only sure guide is
increased passenger support. Over the last three years we have
increased our passengers at the rate of 33% a year. Considered
this way we at PIA come out very near the top of the airline
One of the copybook success stories
of recent years, acknowledged by the international press.
So take a ride on success,
it's a great feeling."