A simple Dupatta - the inspiration for new design
16 Apr 2007
Jet Airways today unveiled a new Corporate Identity and aircraft livery.
As part of comprehensive plans to prepare for the airlineÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s major thrust into International markets the corporate identity and brand mark has been refreshed to include a swirl of colour reminiscent of a typical Indian dupatta.
ÃƒÂ¢Ã¢â€šÂ¬Ã‹Å“We are repositioning Jet Airways as a global airline with the highest International standards but with a ÃƒÂ¢Ã¢â€šÂ¬Ã‹Å“touch of IndiaÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢ said Gaurang Shetty, VP Marketing.
Jet Airways worked closely with Landor and Associates of London, to develop a look and feel for the airline that was consistent with the brand values of IndiaÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s leading airline, but also distinctive enough to resonate with customers in International markets.
Mr Shetty described the makeover as evolutionary, not revolutionary. ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œWe have retained many of the familiar elements of our corporate identity, and colours, but have contemporized them to make the brand more relevant to global marketsÃƒÂ¢Ã¢â€šÂ¬Ã‚Â
The new look retains the golden ÃƒÂ¢Ã¢â€šÂ¬Ã‹Å“flying sunÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢ and dark blue as a primary colour, but introduces ribbons of yellow and gold that make the mark more modern and inclusive.
About Jet Airways:
Jet Airways currently operates a fleet of 62 aircraft with 49 classic and next generation Boeing 737-400/700/800/900 aircraft, 3 Airbus A340-300E aircraft, 2 Airbus A330-200 aircraft and 8 modern ATR 72-500 turboprop aircraft. With an average fleet age of 5.3 years, the airline has one of the youngest aircraft fleets in the world. Jet Airways operates over 340 daily.
Flights to 50 destinations that span the length and breadth of India and beyond, including London Heathrow in U.K., Singapore, Kuala Lumpur in Malaysia, Colombo in Sri Lanka, Bangkok in Thailand and Kathmandu in Nepal. The airline plans to extend its international operations to North America, Europe, Africa and Asia in the coming years with the induction of Wide-body aircraft into its fleet. Since inception in May 1993 until end-February 2007, Jet Airways has flown approximately 70.5 million passengers.
http://www.jetairways.com/Cultures/en-U ... Livery.htm
And here's a look at the new livery !
http://www.airliners.net/open.file?id=1 ... id=1197463
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