PIA Invites Expression of Interest for Co-branding/Advertising Onboard

[Abbas Ali]

In February 22 newspaper:

When it comes to reach, sky is the limit

PIA now provides you with an opportunity to test those limits

Expression of Interest for Co-branding/Advertising Onboard

Pakistan International Airlines (PIA), the National Flag Carrier, intends to partner with leading commercial organizations in their respective fields for co-branding with PIA at our customer touch points and visible spaces in our operations field of vision. Considering this change, PIA is looking for brands of repute for the collaboration in sourcing or cost sharing of supply items (rotable or disposables) in return for mileage by placement of logo on the items.



Abbas

[Abbas Ali]

Item Name Paper/Plastic Cups (In-flight)
Annual Quantities (in Millions) 17
Mileage/Placement Logo on one side

Item Name Meal Boxes (Cardboard)
Annual Quantities (in Millions) 0.25
Mileage/Placement Logo on bottom corner of the top side

Item Name Napkins / Tissue Paper
Annual Quantities (in Millions) 10
Mileage/Placement Logo on one folded side

Item Name Air Sickness Bags
Annual Quantities (in Millions) 1.2
Mileage/Placement Full Branded with PIA Logo in Centre

Item Name Ticket Jackets
Annual Quantities (in Millions) 10
Mileage/Placement Two parts of three folds on A4 Size

Item Name Tray Mats (In meal trays)
Annual Quantities (in Millions) 8
Mileage/Placement Logo on bottom right with PIA Logo in
Centre

Item Name Head Rest Covers
Annual Quantities (in Millions) 1.92
Mileage/Placement Logo on bottom right with PIA Logo in
Centre

Item Name Pillows & Covers (Economy)
Annual Quantities (in Millions) 0.12
Mileage/Placement Logo on bottom right with label

Item Name Pillows & Covers (Executive Economy)
Annual Quantities (in Millions) 0.06
Mileage/Placement Logo on bottom right with label

Item Name Amenity Kits (Executive Economy)
Annual Quantities (in Millions) 0.05
Mileage/Placement Logo on one side of the pouch

Item Name Boarding Cards
Annual Quantities (in Millions) 7.0
Mileage/Placement Reverse side full space

Item Name Umbrellas for Hajj
Annual Quantities (in Millions) 0.07
Mileage/Placement Logo on open side with two PIA logos

Item Name Pouch Backpack with silicone water bottle
0.75L for Hajj
Annual Quantities (in Millions) 0.07
Mileage/Placement Full Branded with PIA Logo in Centre

Item Name Blankets
Annual Quantities (in Millions) 0.03
Mileage/Placement Labels with logo on all corners

Info Source: PIA

[Abbas Ali]

PIA and McDonald's sign Memorandum of Understanding



Karachi, April 23, 2019 : Pakistan International Airlines (PIA) and McDonald’s Pakistan inked a Memorandum of Understanding (MoU) to put together a special offer for the passengers of the national carrier, at a ceremony held at McDonald’s Airport Branch, Karachi.



CEO PIA Air Marshal Arshad Malik, Chief Commercial Officer PIA Ali Tahir Qasim , Chief Operations, Marketing, Development & Supply Chain Officer McDonald’s Pakistan Jamil Mughal along with airline’s officials attended the ceremony.

CEO PIA Air Marshall Arshad Malik sharing his views on the occasion said “This union is a great opportunity for both the brands to come together for the combined benefit of customers and improvement in value chain.” He was also happy to declare this collaboration as the beginning of many more exciting ventures to come.

Speaking at the ceremony, Jamil Mughal said, “The collaboration between McDonald’s and PIA is a perfect coupling. With this, we are proud to have joined hands with the national carrier and take the experience of travelling to even greater heights.”-

As part of the agreement, McDonald’s will be branding the boarding passes with its special offer that will be valid on all nationwide Mcdonald's restaurants for PIA passengers. This is sure to be a valuable proposition for both the brands as PIA has over 6 million passengers, including local and international flyers. To propel things further ahead, both the brands are looking to explore multiple collaborative opportunities, such as serving McCafe coffee during all PIA flights and at various airport lounges.

Source: PIA Press Release (April 23, 2019)