PIA to Hire Brand Consultancy Service Provider

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Abbas Ali
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PIA to Hire Brand Consultancy Service Provider

Post by Abbas Ali » Fri Jan 12, 2018 11:14 am

Advertisement in January 12 newspaper:

Make our Brand Roar, in the Uproar!

Expression of Interest for Brand Consultancy Services


Pakistan International Airlines, being the National Flag Carrier of Pakistan holds an ambassadorial status in the international skies. To reinforce this value and to upkeep the iconic nature of the brand, PIA is looking for Brand Consultancy Service Provider to assist us through the most critical transformation in our history.

Complete details are available in Terms of References (TORs) which can be downloaded from PIA website: www.piac.aero or can be received from undersigned. The interested service providers may drop their proposals with complete documents (mentioned in TORs) to undersigned, marking on envelope "Brand Consultancy Services" before 10:30 AM, latest by 29 January, 2018.

GM Procurement
Supply Chain Management,
PIA Head Office, Karachi
Tel: 021-99043081, 99045379
Email: haider.solangi@piac.aero, contract.administration@piac.aero.

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Abbas Ali
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Re: PIA to Hire Brand Consultancy Service Provider

Post by Abbas Ali » Fri Jan 12, 2018 11:19 am

Hopefully a multinational brand consultancy service provider will assist the airline in developing good quality corporate identity and designing aircraft livery.

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Re: PIA to Hire Brand Consultancy Service Provider

Post by Abbas Ali » Fri Jan 12, 2018 5:43 pm

Scope of Work

1. To develop branding strategy for PIA for a period of 5 years taking into account its current profile, social and national standing, perception and financial health. This strategy will define, strengthen and promote the PIA brand and effectively market PIA’s business model and core competencies to all appropriate stakeholders (internal & external).

2. Designing of PIA’s new livery, taking into consideration the legacy and lineage of PIA as well as PIA’s status as the national flag carrier of Pakistan, holding the status of Pakistan’s ambassador in the international skies. The livery must represent a theme and a story, consistent with PIA’s rich history and Pakistan’s cultural icons/landmarks etc, while defining PIA’s strategic objectives and future aspirations. The design must be also modern and contemporary.

3. To develop PIA brand guidelines manual for the period of 5 years based on brand strategy and livery design.

4. To develop and provide roll out plan for execution of brand strategy and livery design at different mediums considering PIA international and domestic markets. The contractor will be paid only for developing roll out plan. The media placement cost is not included in scope of work of the contractor.

Source: PIA
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Pakistan-1
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Re: PIA to Hire Brand Consultancy Service Provider

Post by Pakistan-1 » Sat Jan 13, 2018 7:39 am

Whatever livery or brand this consultant comes up with should be kept at least for 15 years
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Re: PIA to Hire Brand Consultancy Service Provider

Post by Abdullah » Sat Jan 13, 2018 7:51 pm

This seems a professional approach.
Pakistan-1 wrote:
Sat Jan 13, 2018 7:39 am
Whatever livery or brand this consultant comes up with should be kept at least for 15 years
Agreed.