Another new livery by PIA?

[Asim Khalil]

Simply bakwas livery....bad color scheme

[dreamliner99]

I may be the only one to admit but I actually like the livery, yes there's no doubt until the corruption and the service improve it won't get better for the airline. Everybody is still hanging on to the legacy but in truth PIA is a shadow of it's once self. The livery looks fresh and a change in the brand can make a big difference.

[Shahab]

and I thought I would be the only one but dreamliner beat me to it I quite like the new livery. Its neat, clean and with the right amount of colour in my opinion against a white background. Need to see it on an actual aircraft but my guess is, it will look quite nice.

[Usman ali]

I like the new livery, it is not the best thing out there but it looks fresh. Way better than the crap they had before this!

[Mansoor Mela]

Just came back from a few days in the wilderness and saw this. Thoroughly disgusting. Unprofessionl people like Cyan can only imagine such superficial changes. Hope good sense prevails and they trash it.

[Ammar]

I may be the only one to admit but I actually like the livery, yes there's no doubt until the corruption and the service improve it won't get better for the airline. Everybody is still hanging on to the legacy but in truth PIA is a shadow of it's once self. The livery looks fresh and a change in the brand can make a big difference.

Agreed.
I like it. It's a touch of fresh and modern colours, something PIA needs in its livery.

[HSK]

It's breaks almost every "good design" standard. No professional agency, let alone client, would give this approval.

From the inconsistent proportions, lack of white space, cluttering of icons, overly complex colour palette (gradient logo in 2018???), sloppy font type, meaningless slogan (attitude? since when do people choose carriers based on attitude...and that too PIA)... this reeks of amateur work.

Does anyone know of the agency that did this?

[Aphelion]

I was really hoping that this was some sort of a late April fools joke. This joke of a livery makes PIA look like a low cost subsidiary of Qatar Airways.

[Shaheer]

This new livery is simply hideous... They should have continued with the flag tail or should have brought back the old PIA tail

This new management, as the old "genius" management(s), has failed to realize that travelers are avoiding PIA because of its service not because of the livery

[Jamshed]

This new livery expected to be a short living.

[Jamshed]

Express news:

De-livering PIA

Our national carrier, Pakistan International Airlines, has introduced a new livery with its logo and design to include a painting of the Markhor. This will be visible on the aircraft tail, while the cockpit of PIA planes integrates Pakistan’s flag, accompanied by the PIA logo.

The new design comes at a time when another white elephant is about to be inaugurated — the Islamabad airport, where billions have been spent on a facility that doesn’t expect to host traffic to this capacity for the next 10 years. But like most decisions taken with a provincial mindset, there is usually never money for projects that matter.

But coming back to the Markhor look, which in my opinion is a terrible design. To begin with, it is money wasted. Adviser to the Prime Minister on Aviation Sardar Mahtab Ahmad Khan inaugurated the new livery of PIA on Friday in Islamabad. The honourable adviser has no background in aviation or in marketing. The whole idea of using a goat to promote an airline seems ludicrous. Granted that Qatar Airways has an Oryx as a symbol, we could have come up with a better animal if it were an animal we had to choose. On a lighter side, given PIA’s diminishing fortunes, maybe the bird to choose should have been the Houbara bustard, which — like PIA, the Arabs are fast driving into extinction.

To be fair, it’s not the Markhor that’s the problem. The airline had a distinctive green tail, which identified it all over the world as Pakistan’s national carrier. One would have to have a good reason to do away with it.

More important, however, is the lesson that the gimmicks won’t work. PIA needs to fix itself internally. A recent visit to its main reservation centre in Sidco centre in Karachi is a case in point. The seats are broken. The floor is cracked at places. The staff still uses dot-matrix printers. The cashier continued to smoke despite many no-smoking signs within the premises. And yet we are spending millions in livery.

Where is the accountability? The national carrier started a premier service which ended with egg on its face. The service cost the airline more than the losses it claimed it was making on its New York sector. Both were shut down and at the end no one was held accountable.

What is it that we need from PIA? Let us first understand that the bulk of PIA’s international passengers comprise ethnic traffic. These are the people of Pakistani origin who either live in the West or in the Gulf. The only reason they fly the airline is because it’s a direct flight to their destination. But PIA is doing its best to do away with that advantage too.

When it comes to the PIA passengers, most will be unable to identify a Markhor even if it stood before them and looked them in the eye. What was the Australian consultant thinking? Look at the qualities of the animal. The Markhor is an elusive animal, usually seen only at great heights. It is shy and does not like the presence of humans. Possibly true of our inflight staff but one wonders how much was charged to bring home this truth.

Our ethnic traffic wants a reliable airline which flies them in comparative comfort from their adopted lands to Pakistan. All they ask for is a good meal, some special care for children, unaccompanied women and the elderly. A bonus is an entertainment system on board that works. A good flight for them is one which leaves and lands on time, feeds them and also brings in their luggage without locks being broken and their personal belongings pilfered.

In my travel with PIA, one of my biggest complaints has been that the food is not just of poor quality but that we are being served items that no one can recognise. Take for example the croissant that makes it on board most meals. Has the flight kitchen called it a day? The signature biryani is oily and un-edible. And that’s just the beginning of my complaints.

The national carrier needs professionals to run it, not politicians and the dreaded technocrats. And while at it, please bring back the aircraft that stands abandoned in some airport in Europe. It’s our property. We want it back.

Published in The Express Tribune, April 9th, 2018.
https://tribune.com.pk/story/1680967/6- ... pia/?amp=1

[Mansoor Mela]

Well written article. If Imran Khan wins next election we will do away with the bakra and make PIA a leopard who snatches back its rights from the jaws of Arabs.

[arshad.altaf]

Thumbs up to the article.

I hope the negative publicity the new livery is receiving is noticed by PIA management. Pakistan Cricked Board (PCB) tried to change the logo when a politician was made its head and at that time there was no social media but the bad press coverage and pieces by journalists compelled PCB to revert to its original logo. I could not agree more that the distinct PIA tail colour combination of 80s stands out. May some sanity prevail in the mids of PIA higher ranks.

Arshad

[Pakistan-1]

Thumbs up to the article.

I hope the negative publicity the new livery is receiving is noticed by PIA management. Pakistan Cricked Board (PCB) tried to change the logo when a politician was made its head and at that time there was no social media but the bad press coverage and pieces by journalists compelled PCB to revert to its original logo. I could not agree more that the distinct PIA tail colour combination of 80s stands out. May some sanity prevail in the mids of PIA higher ranks.

Arshad

Can that logo be found anywhere?

[Abbas Ali]

^ That short-lived Pakistan cricket team logo was introduced when Mujeeb ur Rehman Khan was PCB Chairman between August 1999 and October 1999.

It can be seen in following video:



Abbas