In April 13, 2017, newspapers:
Proposals for Pre-qualification
Pre-qualification of Companies/Agencies for Above the Line (ATL) Advertising Projects Inside & Outside Pakistan
Pakistan International Airlines, the national flag carrier of Pakistan invites advertising agencies registered with All Pakistan Newspapers Society (APNS) and Pakistan Broadcasters Association (PBA) for the pre-qualification of Above the Line (ATL) advertising projects within and outside Pakistan.
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Proposals for Pre-qualification
Pre-qualification of Companies/Agencies for Below the Line (BTL) Advertising Projects Inside & Outside Pakistan
Pakistan International Airlines, the national flag carrier of Pakistan invites advertising agencies registered with All Pakistan Newspapers Society (APNS) and Pakistan Broadcasters Association (PBA) for the pre-qualification of Below the Line (BTL) advertising projects within and outside Pakistan.
Abbas
PIA to Pre-qualify Companies/Agencies for ATL & BTL Advertising Projects
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- Site Admin
- Posts: 52285
- Joined: Thu Aug 05, 2004 6:52 pm
- Location: Pakistan
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- Site Admin
- Posts: 52285
- Joined: Thu Aug 05, 2004 6:52 pm
- Location: Pakistan
Re: PIA to Pre-qualify Companies/Agencies for ATL & BTL Advertising Projects
ATL - Introduction
PIA is national flag carrier of Pakistan, serves more than 50 international and domestic destinations. PIA makes advertising plan for every two years for promotion of its products and services at electronic, print and social media all around the network. In this regard, PIA is looking for leading advertising agencies to handle its Above the Line (ATL) advertising projects.
Scope of Services
1. To provide domestic and international media plans at electronic and print media.
2. Designing/production and placement of PIA advertisements at mass media.
3. To develop advertising strategies for boosting revenue and enhancing corporate Image.
4. Customer behavior research for productive advertising at mass media.
5. Public relations activities.
6. Any other assignment related to mass media advertising and public/media relations.
hr BTL - Introduction
Pakistan International Airlines requires services of ad-agencies/vendors for Below the Line (BTL) advertising activities like outdoor, office branding, printing work, giveaways and all other advertising material.
Scope of Services
1. To formulate and complete below the line advertising projects.
2. Branding of PIA offices.
3. Designing/printing/supply and distribution of branding material.
4. Supply of PIA branded souvenirs.
5. Brand activation through events, digital marketing, direct marketing and sponsorship.
Source: PIA
Abbas
PIA is national flag carrier of Pakistan, serves more than 50 international and domestic destinations. PIA makes advertising plan for every two years for promotion of its products and services at electronic, print and social media all around the network. In this regard, PIA is looking for leading advertising agencies to handle its Above the Line (ATL) advertising projects.
Scope of Services
1. To provide domestic and international media plans at electronic and print media.
2. Designing/production and placement of PIA advertisements at mass media.
3. To develop advertising strategies for boosting revenue and enhancing corporate Image.
4. Customer behavior research for productive advertising at mass media.
5. Public relations activities.
6. Any other assignment related to mass media advertising and public/media relations.
hr BTL - Introduction
Pakistan International Airlines requires services of ad-agencies/vendors for Below the Line (BTL) advertising activities like outdoor, office branding, printing work, giveaways and all other advertising material.
Scope of Services
1. To formulate and complete below the line advertising projects.
2. Branding of PIA offices.
3. Designing/printing/supply and distribution of branding material.
4. Supply of PIA branded souvenirs.
5. Brand activation through events, digital marketing, direct marketing and sponsorship.
Source: PIA
Abbas
-
- Site Admin
- Posts: 52285
- Joined: Thu Aug 05, 2004 6:52 pm
- Location: Pakistan
Re: PIA to Pre-qualify Companies/Agencies for ATL & BTL Advertising Projects
For Above the Line (ATL) advertising projects, bids submitted by following companies/agencies accepted.
TNI Communications - tnicom.com
RG Blue Communications - rg-blue.com
Spectrum Y&R - spectrumyr.com
Midas Communications Pakistan - mcpakistan.com
The Brand Partnership - thebrand.com.pk
Graymatter Communications
Info Source: PIA
Abbas
TNI Communications - tnicom.com
RG Blue Communications - rg-blue.com
Spectrum Y&R - spectrumyr.com
Midas Communications Pakistan - mcpakistan.com
The Brand Partnership - thebrand.com.pk
Graymatter Communications
Info Source: PIA
Abbas