PIA Invites Bids for Production of In-Flight Safety Video

[Abbas Ali]

In today's (January 28) newspaper:

Pakistan International Airlines (PIA) bid invitation for production of in-flight safety, life jacket and comfort facility announcements for screening onboard PIA flights.



Abbas

[Abdulrafeysiddiqui]

I've seen the safety videos of flydubai, Emirates and Qatar. I liked the flydubai one as it was in cartoon form. Hope PIA gets some kind of that.

[Hamad]

I've seen the safety videos of flydubai, Emirates and Qatar. I liked the flydubai one as it was in cartoon form. Hope PIA gets some kind of that.

Yes Gulf Air and Kuwait Airways (and many others) also use it in cartoon form - I also like them

[Pakistan-1]

So does Cathay Pacific,Cathay Dragon and Hong Kong Airlines and hey are amazing

[SaadSaeed]

I liked Qatar's mildly interesting to watch (one featuring football actors).

[Abbas Ali]

Production of Announcement Videos

Safety Announcement Video (Urdu/English) 5 minutes duration.
Life Jacket Announcement (Urdu/English) 2.5 minutes duration.
Comfort Facility Announcement (Urdu/English) 6 minutes duration.

Introduction

Keeping PIA's status as a global airline in mind, Management is in process of deploying modern technology in all spheres of activities. PIA has recently inducted several narrow body and wide body aircraft in its fleet and has embarked upon an ambitious plan to provide maximum comfort to its valued passengers on board during flight. Safety and security awareness has always been PIA's top priority. There is a need to produce new safety video announcements to cover current requirement of the existing new and old aircraft. New In-flight Safety Instructions should comprise high-tech, live action sequences of video with CGI technology that could compete with the International standards set by competitor airlines. The style and content of the new safety video will enhance the brand image as this will probably be seen by millions of passengers on thousands of flights.

Scope of Work

Audio Video Announcement with sign language Production of

In-flight Safety – 5 min (Urdu & English)
In-flight Life Jacket – 2.5min (Urdu & English)
Comfort Facility – 6 min (Urdu & English)

Above videos announcements will be for the following aircraft:

Boeing 777-200ER - Quantity 6 - (Business + Economy Class)
Boeing 777-200LR - Quantity 2 - (Business + Economy Class)
Boeing 777-300ER - Quantity 3 - (Business + Economy Class)
Airbus A320 - Quantity 11 - (All Class)
ATR - Quantity 5

Video Announcement Script

To obtain approved text for all 3 announcements, please contact IFE Section of Brand Management, Division Head Office, Karachi.

Production Requirement

a) Vendor will have sufficient experience for 3D high-tech Computer Graphics and live character video production.
b) Duration of PIA Safety video is maximum up to 5 minutes.
c) Duration of Life Jacket video is maximum up to 2.5 minutes.
d) Duration of Comfort Facility is maximum up to 6 minutes.
e) Videos will comprise sequence of smooth live animated character video of International standard.
f) Production of Announcements format will be based on PIA specific policy in relation to the handheld devices.
g) All announcement videos must include sign language for understanding of physically impaired passengers.
h) Video should be produced in Urdu followed by 2 second gap and then English language.
i) Vendor will keep close liaison with PIA IFE concerned staff during production.

Process of vendor Selection

a) Vendor will be called to present key idea, story board and concept before selection committee in PIA head office.
b) After production the vendor will ensure its resources are available for three years at the production house for proofing or for any other altercation later on as and when required by PIA.
c) The vendor will be responsible that all produced copies are of same standard, quality checked and without any errors.
d) Vendor will produce separate standard audio of all announcements for loading on board relevant aircraft on audio announcement machine.

Delivery

a) Vendor will develop 1st demo within 2 month time after selection and award of job order.
b) Vendor will be responsible to ensure all animation, color scheme, and images used are well visible and in true colors, smooth and free of jerk and all kind of errors.
c) Vendor will deliver final copies of the announcements videos to PIA IFE Section of Brand Management Division for Management Demonstration and approval.
d) The vendor will develop videos in proper digital format for viewing on PIA websites.
e) In case a vendor fails to produce new video in agreed timeline, the security will be confiscated.

Source: PIA

Abbas

[shj]

I recently travelled on PIA and they have changed their English announcement. The Urdu announcement has remained the same with same background music but the English announcement had a different voice with a different background music. Before, if people remember, it used to be the voice of a young girl with an American accent. They changed that to the voice of and aunty with a typical desi English accent with some grammatical errors as well with the music not being that good. The old music(the one behind the Urdu announcement) sounds very good.