Pepsi, AirBlue Sign Beverage Supply Agreement

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Abbas Ali
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Pepsi, AirBlue Sign Beverage Supply Agreement

Post by Abbas Ali »

ISLAMABAD: An exclusive agreement was signed between Pepsi (pepsiworld.com.pk) and Airblue (airblue.com), according to which PepsiCo will provide beverages for all Airblue operations. A ceremony was hosted by chief financial officer Airblue Junaid I Khan at the Air Blue headquarters on the October 6th, 2011. Also present on the occasion on behalf of Airblue management were Sadia Mohammad, Director Corporate Affairs, Aslam Chaudhary, Director, Rabiya Riaz GM Marketing and Saeed Malik Manager Finance. Whereas Jahanzeb Qayum Khan, Country Manger Afghanistan and Pakistan Beverages, Imran Anjum Director Capability and Key Accounts, Khurram Koraishy Marketing Director, Omer Malik Franchise Director, Adnan Abbasi Key Account Manager (KAM) and Awais Amin Key Account Executive were representing PepsiCo International.

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Photo Source: www.profit.com.pk (October 8, 2011, edition)

GM Marketing Airblue commented "we are positive that this continued working alliance will help us achieve our high standards of quality and service, and this renewal shall again prove to be of great success and mutually beneficial for both partners."

KAM PepsiCo commented "Providing our customers with the best in class product in the beverages category whether in the air or on the ground continues to be PepsiCo's key focus."

Air Blue is Pakistan's second largest, fastest growing airline having state-of-the-art, young and modern fleet which is providing scheduled domestic and international destinations. PepsiCo is a world leader in convenient food and beverage brands globally. This arrangement announces a strategic partnership with Air Blue where PepsiCo products will be exclusively served on Air Blue flights.

Source: Daily Times
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Moin
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Re: Pepsi, AirBlue Sign Beverage Supply Agreement

Post by Moin »

I'm not so sure about the fastest growing or the second largest airline part.
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Re: Pepsi, AirBlue Sign Beverage Supply Agreement

Post by adamalikhan »

I've asked Abbas about this in the past. Shaheen has more aircraft and routes. Therefore surely Shaheen is the second largest airline in Pakistan?
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Re: Pepsi, AirBlue Sign Beverage Supply Agreement

Post by saadm80 »

Indeed Airblue has State of the Art 319/320s but Considering them as the 2nd Largest Airline in Pakistan is a "BIG NO NO".....
I'd Consider Shaheen Air as the 2nd Largest Airline after PIA....
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Abbas Ali
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Re: Pepsi, AirBlue Sign Beverage Supply Agreement

Post by Abbas Ali »

Thirteen years long business partnership between airblue and Pepsi has been extended for another three years under a contract signing ceremony arranged at Faletti's Hotel in Lahore on November 2.

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Abbas
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Abbas Ali
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Re: Pepsi, AirBlue Sign Beverage Supply Agreement

Post by Abbas Ali »

The thirteen-year-long business partnership between airblue and Pepsi began with the birth of the airline in 2004.

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Source: daily42.pk

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